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Many businesses don't know what makes a proper name or how to create touchpoints that contain meaning. An auto-shop's name, "El Gallo" was derived of the word "rooster" in Spanish. We created an entire brand package that was inclusive of many significant touchpoints.

In designing El Gallo's business card, we implemented a generic profile to maintain flexability in which direction the startup decided to go, while maintaining a consistent theme between the entire brand's touchpoints of the logo, flyer and business card. We were also faced with a situation to include excessive information, and at first doubting how we could jam such into a double sided 2 x 3.5 inch business card, while maintaining an attractive design, we seized the oppurtunity of symbolism to counter-attack minimal negative space.